In an ad directed by Jodie Foster, celebrities from all walks of life urge the American public to vote this upcoming election. Cher, Constance Wu, Laverne Cox and more are accompanied by a diverse group of American women to speak on the importance of political engagement. The ad ultimately begs the question: What do you care about? If something really matters to you, make sure your voice is heard in the election.
The ad, produced by Independence USA PAC and RadicalMedia, brings attention to a variety of political issues. With a simplistic structure to focus on the issues, the viewer is meant to recognize that their vote matters. There are many different issues that are being addressed during this election, such as gun reform, immigration and climate change. The ad recognizes the political significance of these issues, as well as women’s and human rights.
In the current political climate, it is increasingly important for marginalized voices to be heard. Foster commented, “Women’s voices are being listened to in a way that they haven’t been before. And it’s not just women candidates. It’s women voters and women activists.” Campaigns such as this also allow a platform for people of color and LGBTQ+ folks.
The ad concluded with a strong message:
On November 6th, we’re all in this together.
Text “VOTE” to 433-67 to make a plan to vote.
Celebrity engagement has proven to be a successful political motivator. In Early October, media star Taylor Swift posted that she would be voting in her local election. She directly encouraged her followers to register to vote and research the issues. Following Swift’s public statement, Kamari Guthrie of Vote.org reported that voter registrations were up to 65,000 in a 24 hour period.
November 6th is election day. Find out how to vote at vote.org.