curly hair

Longtime entrepreneur Arlene Rivera, 55, is a has been doing hair for three decades. She operated salons in Puerto Rico before relocating to the Rocky Mountains and is a self-proclaimed “hair doctor” who believes that understanding curly and wavy hair is about more than simply knowing an individual’s ethnicity.

Curl-preneur Arlene Rivera — owner and founder of “Maxine’s Shears …” simplifies how best to care for your curly and wavy hair, regardless of ethnicity.

The tightness of the curl coil is not part of my philosophy. The tighter the curl the more I have to hydrate. This is Stylist and Salon Owner–Arlene Rivera’s controversial natural curls philosophy.