The Black Eyed Peas: Blended Cultures in The Music Industry

Backstage during the live ABC telecast of the 91st Oscars® at the Dolby® Theatre in Hollywood, CA on Sunday, February 24, 2019.

When the Black Eyed Peas appeared on the scene, they gave their audience an eclectic vibe and a diverse cultural look.

Moreover, this group is a combination of both pop and rap. With its diverse makeup, the group appeals to women, men, and the urban community.

Black Eyed Peas

Firstly, the group’s music crosses all boundaries and leaves the culture open to their sound and new music they have introduced over the years. The group is made of African American, Native American, Filipino, Scottish and Iris descent. Bands like these are of the future.

Secondly, these are what will bring down barriers inflicted by racial injustice. The Black Eyed Peas can do this through their visual representation and their dedication to mastering their craft.

Thirdly, music is a way to educate cultures across the board, opening communication for conversation on racial injustices. 

The artists in this group have learned to understand their differences, which have allowed them to morph into a business that brings pleasure to the market they serve.  This band has carved out a genre and flavor of music that brings people together. 

Lastly, through their music they give them a space where the fight over who culture is better  and shift to a space where all cultures can be celebrated. 

I’m a be the average brother with soul

I’m a be worldwide international

Multicultural differences become secondary to the art of music and creativity.  It allows for fresh perspective and new beliefs and ideas can be manifested.  It allows all those engaged to look through the lives and backgrounds of others through a less filtered lens. 

Relationships through musical genius can grow organically with groups like the Black Eyed Peas. 


When we lean in and try to understand each other’s genius, and beliefs we can become a species that can coexist in peace.

— Will.I.Am

William Adams — known as Will.I.Am — is the founding member of the Black Eye Peas. In addition he is the creative force behind the brand, bringing together the sound through his future-focused edge. As the lead member of the group, he brings to the table the expertise and experience with a diverse group of artists, including having worked with Miley Cyrus, Rihanna, U2, and Lady Gaga.

This background gave his own group a plethora of sounds to choose from in formulating his own sound and brand. In other words, the cultural fluidity of this band expands their reach into audiences they may not have reached.


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