When Fabio Morelli was 21 years old, he lived in Berlin and worked in a Soho house group as a bartender for one year. After that, he went to Milan where he and his first business partner started his first business in 2017. After COVID-19, Morelli decided to sell his brand and shares to their business partners and started a new format. In 2022, he started a new Mexican-Lebanese format called Mantra. He is currently focused on launching his new venture started in March 2023 called WeGo.