Canadian Rapper Drake And His Self Made Brands

Toronto skyline (Image via Pixabay)

Aubrey Drake Graham, known by his stage name Drake, is a Canadian singer, songwriter, actor and entrepreneur.

Drake (Image via Instagram)
Drake (Image via Instagram)

He first made his debut in the Canadian show Degrassi as the character “Jimmy” or “Wheelchair Jimmy.” After that, Drake moved on to a music career and he now has dual Canadian-U.S. citizenship. This makes him an Adult Cross Cultural Kid because he came to the United States at around 20 years old.

Drake is a proud Canadian and always has been. He makes sure it’s known that Canada is where his heart really is.

“Flare” magazine in their 2017 article said: “The 30-year-old rapper shouts out to his homeland at every opportunity he gets. Whether he’s singing about growing up in Toronto (*cough* the entire Views album), or perched courtside at a Toronto Raptors game, Drake is arguably the most loyal Canuck there is.”


Drake stopped his acting career in order to start his rap career. He started with his first debut mixtape called “Room for Improvement.” After his next couple of tapes, he was noticed by Young Money Entertainment and signed. On this label, Drake made his first album which hit number one on the Billboard 200.

Since his music career took off, Drake has been certified platinum many times. His fourth album, “Views from the 6” which came out in 2016 was on the top of the charts for 13 weeks straight breaking records for any male artist within the decade. 


Drake’s logo at the Toronto Eaton Center

Drake coined the acronym “OVO,” which stands for October’s Very Own and is a nod to his birth month. The logo is an owl that has the letters “OVO” as its eyes and nose. He uses this for many of his self-made brands.

As he elevated in his music, he did the same when it came to other assets. He founded his own record company OVO Sound and is now signing artists to that label, including PartyNextDoor

Drake continues to use this theme and made OVO Sound Radio which is a branch off of a blog. In a Fader Magazine interview, he says: “OVO Sound radio was the first of its kind … the OVO blog used to be our headquarters and that used to be where we could share exclusive thoughts and exclusive music with people and it became a hub where people could check in with.” 

Drake also used OVO to make a clothing line. According to “Business of Fashion,” the label “resemble[s] that of a luxury boutique. But instead of $2,000 leather handbags, customers can find $35 acrylic-knit beanies, $50 cotton and jersey T-shirts and $160 hoodies displaying the OVO (October’s Very Own) golden owl logo.” 

Drake stays true to his Canadian roots and portrays that through his music and his self-made brands, while he continues to dominate in the music industry.

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