N. Deller’s experience spans over 20 years in marketing and advertising. She began at J. Walter Thompson working on the Kraft Foods Equity business. From there she went on to work on more integrated brand equity campaigns for Philip Morris, Bayer. P&G, HP and ABSOLUT. Multicultural marketing efforts have been a heavy focus for Deller as marketers have struggled with the demographic shifts occurring in our society with non-white minorities and how to best engage them into action. Deller’s aim is to crystallize the nuance of personalized messaging for minoritized groups so that marketers can capture the power of why people stop to pay attention, act on a whim and inspire others to follow their lead when they are spoken to in a manner that acknowledges their value, buying power and influence.