Todd Cornell is Managing Director of Cultur668 and Executive Director of Global Chamber Northern Colorado. He is multi-lingual, including fluent Mandarin Chinese, and understands the nuances of cultural mindset differences.
He believes that differences in cultural approaches are the largest challenges for international dealings. Cornell has worked mainly with Chinese businesses and organizations for over 30 years in business management and communications. He also resided in Chinese speaking countries for over two decades.
Cornell believes that language is key to understanding other cultures. It is a conduit of worldview and culture coding, the keys to cultural nuances, and understanding what may be difficult to grasp without the language, which supports bridging cultural misunderstandings.