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FEED the Hungry and Shop

©2014 FEED® Photo L-R: Christopher Gavigan, Jessica Alba, and Humberto Leon for FEED Projects.
©2014 FEED® Photo: Lauren Bush Lauren
©2014 FEED® Photo: Lauren Bush Lauren

Hunger and malnutrition can affect every aspect of a person’s life. According to The Feed Foundation, “Hunger is a complex issue, usually compounded by poverty, unemployment, lack of sanitation, food deserts, lack of education and resources, and overcrowding, among many other things. The global food crisis we face is a serious issue and one that needs our attention and help. These issues exist not only abroad, but also in our own backyards.”

©2014 FEED® Photo L-R: Anne Hathaway and Adam Shulman; Chrissy Teigen and John Legend
©2014 FEED® Photo L-R: Anne Hathaway and Adam Shulman; Chrissy Teigen and John Legend

As consumers we usually shop with no real knowledge about how the profits of our business will be used after purchase. You like something, you have the ability to buy it, and you make it yours. There is no thought or care as to who earned a return on their investment or what purchase just funded. This norm couldn’t be anything further from the truth when it comes to FEED Projects, a designer brand which includes bags, accessories, and apparel. FEED takes away the mystery of you buying power and educates consumers in advance as part of its marketing strategy. Fashion Model & Designer, Lauren Bush Lauren is the CEO, Creative Director, and Co-Founder of FEED Projects. In 2005, Lauren conceptualized the idea for FEED by designing the initial FEED 1 bag which, when purchased, feeds one child in school for one year. Since that time the company has increased its product line to include more items that will help in the fight against hunger around the globe.

©2014 FEED® Photo L-R: Christopher Gavigan, Jessica Alba, and Humberto Leon for FEED Projects.
©2014 FEED® Photo L-R: Christopher Gavigan, Jessica Alba, and Humberto Leon for FEED Projects.

For every FEED bag, accessory, and apparel purchased, a donation is made to one of FEED’s partner organizations: United Nations World Food Programme (WFP); The United Nations Children’s Fund; or Feeding America. FEED’s products provide today’s new age shopper with a crash course in how they can make a direct impact. Every FEED item tells you how many meals your purchase will buy to feed the hungry, and the fashionably conscious obtain instant gratification in knowing how they helped to aid those in need.

©2014 FEED®. Photo: Lauren Bush Lauren and her husband David Lauren provided 430 meals with the bags pictured here.
©2014 FEED®. Photo: Lauren Bush Lauren and her husband David Lauren provided 430 meals with the bags pictured here.

For more information on how to can shop more and do more, visit http://www.feedprojects.com/

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