The Power of Multicultural Stories As Seen Through Videography

Video camera (Image via Pixabay)

Stories are vital to constructing culture, connection and communication. With growing technologies, it’s easier than ever to spread stories through a visual medium developed through videography.


Stories are history, and throughout history, cultures and experiences have been developed and spread through communication. They developed and spread via differing interactions through mediums ranging from word-of-mouth to written literature.

Image by belovedemma88 from Pixabay

In Tom Corson-Knowles’ article “Stories Matter,” stories have become the cornerstone of humanities development and how cultures interact with one another.

Corson-Knowles believes that stories help to construct our understanding of the world around us, and it breaks boundaries between differing generations and cultures.

By breaking these boundaries, stories have found new mediums to spread through.


Colorado, U.S.A. in the realm of videography isn’t as well known in comparison to Hollywood, but stories are still told.

Local Colorado videographer Josh Bourgeois, owner of JB Creative, emphasized his fascination with the history of videography and storytelling.

“There is so much you can get out of short video,” says Bourgeois. “You can do so much to tell a story with video, and I think photography does the same, but that little bit of motion can show the emotions in the moment.”

Bourgeois focuses his business model around appealing to the consumer and producing what is envisioned, but he finds the story to be the key to how people receive the video.

There is so much you can get out of short video.

He appreciates how stories are timeless and relevant to many.

Photo by KAL VISUALS on Unsplash

“We love telling stories,” Bourgeois says. “It’s not just about creating content to make a profit, but we want to tell a story because people really respond to stories. Stories are how we get people’s attention, humans are wired that way.”

He highlighted the historical context of storytelling and how it has been a tool for a millennium and will continue into the future.

“Story is thousands of years old, it started off with cave paintings getting passed down between generations,” Bourgeois says. “And now it is used to spread word on causes and things you really believe in.”

Videography has become a tool for stories to be spread in a wider capacity.


Focusing on a cross-cultural aspect, individuals from multicultural backgrounds can express and develop their stories through video.

As described by Bourgeois, every individual has a story that can be captured in a visual medium.

Stories are how we get people’s attention, humans are wired that way.

In this new world following the COVID-19 pandemic, individuals are delving into virtual sites that may not reflect their experiences.

Thankfully, videography is especially visible on social media platforms, allowing users with unique cross-cultural experiences to share their stories.

In Lydia Bird’s article relating to the usage of video in social media, she states this new unique form of media connects audiences with creators.

So, no matter how one may identify, the cross-cultural experience is relevant and able to be spread through videography.

Video camera (Image via Pixabay)
Video camera (Image by Pexels from Pixabay)

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