Ever heard of CurlFest? The black hair care market in the United Stated is estimated to reach $4.5 billion. It’s a massive industry with thousands of products and vendors.
Yet in 2010, when one member of a group of women who had been comparing notes online had questions about her new hair decision, it prompted an in-person consultation with five of those women. From that meeting, the Curly Girl Collective was born, and they began hosting small events designed to demystify black hair and the products available to care for it.
SCALING UP THE FESTIVAL
Before long, the five founding members of Curly Girl Collective (Tracey Coleman, Melody Henderson, Charisse Higgins, Gia Lowe and Simone Mair) realized they had a significant following. The group decided to hold a larger-scaled meetup in Prospect Park in Brooklyn, N.Y., U.S.A. called CurlFest. The group expected a few hundred people.
Thousands showed up and a movement had begun. Over the next three years, the event grew and soon became the most anticipated event for Black women in New York City and for the people that love them.
Eventually, CurlFest outgrew the Prospect Park location and needed to move to a larger location. Then came the global pandemic when the world shut down.
It has been five years since the last CurlFest and now they’re back. This July 15, the world’s largest beauty festival returns in a new location (Randall’s Island) but with the same energy under the theme, “The Bounce Back.” And we can’t wait!
To learn more about the event, visit CurlFest.com.
