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Drink It In — Mathienzo Yerba Mate

Mathienzo cup (Image courtesy Mathienzo)
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It all started in 2011 with a silicone Mate cup.

Industrial designers Mercedes Buey Fernandez, age 33 and Nicolás Tiferes, age 37, had met in college and wanted to set up their own industrial design studio.

Mathienzo founders Mercedes Buey Fernandez and Nicolás Tiferes (Photo courtesy Nicolás Tiferes and Mercedes Buey Fernandez)
Mathienzo founders Mercedes Buey Fernandez and Nicolás Tiferes (Photo courtesy Nicolás Tiferes and Mercedes Buey Fernandez)

They first had to show that they could design, market and produce a product, though.

This is how that iconic Mate cup was born, with the name of “Mathienzo,” which would later become a brand of premium Yerba Mate. Today, they sell throughout Argentina and different countries around the world.

Mathienzo mate cup (Image courtesy Mathienzo)
Mathienzo cup (Image courtesy Mathienzo)

According to Tiferes, Mate is an Argentine national icon, along with the Asado, the Tango, the Empanada and the Gaucho.

It represents unity and sharing, helps people socialize, facilitates networking and lengthens or promotes conversation, while reducing social distance to make more intimate, relaxed and informal connections.

Mathienzo Yerba Mate (Image courtesy Mathienzo)
Pouring Mathienzo Yerba Mate into a cup (Image courtesy Mathienzo)

Tiferes says the Mate tradition is transmitted by family inheritance: From parents to children, the habit is passed from generation to generation. For many parents, it’s a source of pride that their children start drinking mate.

Additionally, Yerba Mate is diuretic, it energizes and it contains vitamins and minerals.

Find out more about Mathienzo’s premium products at www.mathienzo.com.

Mathienzo mate cup (Image courtesy Mathienzo)
Mathienzo cup (Image courtesy Mathienzo)
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