Unless you’ve been living under a rock for the last couple of days, then you have probably seen the new Love Has No Labels video, otherwise known as the kissing skeleton video that focuses on presenting diverse relationships.
The video features couples, families and friends of different races, religions and sexual orientations to promote an overarching message of multiplicity and inclusion.
The three minute long video opens with a crowd forming around a large x-ray monitor in the middle of a busy shopping center in Santa Monica, California on Valentine’s Day.
The video, which is produced by The Ad Council, is set to Mary Lambert’s “She Keeps Me Warm,” which was famously featured in the chorus of Macklemore and Ryan Lewis’ single “Same Love.” Lambert’s power ballad is basically the new LGBT anthem, which is why her words are so powerful for this campaign that emphasizes both hidden and visible diversities.
The monitor shows two skeletons kissing, unbeknownst to the audience who is behind the screen. You can’t tell what the two individuals look like other than their bones, which is obviously the point. Two women emerge from behind the screen and share a hug and kiss as the screen displays a message reading “Love has no gender.”
The video also shows various skeletons behind the screen, dancing, hugging and genuinely having strong connected bonds. From these skeletal interactions the crowd also sees a pair of gay dads emerge from dancing behind the x-ray monitor with their young son. Between siblings, best friends, and those of different faiths ages and abilities, other forms of love are on display for the public. The message of “Love has no disability,” “Love has no age,” “Love has no race,” and “Love has no religion” fill the screen and drive home the motivation for the campaign.
It’s one thing to read the words, it’s completely different to see the relationships played out in real time.
According to the The Ad Council campaign’s official website, the group made this video in the hopes of highlighting different forms of love and spreading awareness of diverse relationships. The campaign is also dedicated to making people aware of implicit bias. Stating that, “Before anything else, we are all human. It’s time to embrace diversity. Let’s put aside labels in the name of love.”
The Love Has No Labels campaign promotes tolerance for people of all backgrounds, no matter their age, religion, race or sexual orientation. And it is also guaranteed to make you smile, something that isn’t typically associated with skeletons.