Dancing, Kissing Skeletons Remind Us Love Is In Your Bones


“America the brave, still afraid of we don’t know”

American rapper Ben Macklemore isn’t the first to take a stand against discrimination, inclusion, and racism in the United States, and surely won’t be the last. After remaining America’s leading producer of public service communications for nearly 75 years, the Ad Council launched a heart-warming video this past Tuesday to draw attention to their year-long campaign called Love Has No Labels.

Using Macklemore’s nationwide hit “Same Love” as a feature song, the campaign has made top news; racking up tens of millions of views on social media outlets including Facebook and Youtube in just days. The three-minute video was filmed in Santa Monica, California on Valentine’s Day. Hundreds gathered around the screen as the presentation began. At first, viewers appeared confused by the kissing, dancing, hugging skeletons until couples, friends and family members began to emerge from behind the screen.

Some were different races, some were gay, some were disabled, and some were from different religions.

As the presentation continued, it was clear that the public service announcement’s goal was to show how love is not about what you see, but what you feel in your bones. “While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see — whether it’s race, age, gender, religion, sexuality or disability,” the Ad Council stated underneath the official Youtube Video.

Discrimination and prejudice still runs rapid in the United States and across the globe. It’s our job to put an end to it, whether that be through education, awareness, politically, or personally. Love Has No Labels promotes the notion that “To end bias, we need to become aware of it. And then we need to do everything within our power to stop it in ourselves, others, and institutions,” and that’s something we can all be a part of.


  1. I love the idea behind this message. I could totally agree that love is what you feel.

    1. This was a great read! I really like the way you captured what the artist was trying to do in this video! Keep up the good work!

  2. I have seen this video a few times and each time I tear up a little bit. It is a very interesting perspective and leaves a big impact on individuals watching it. We are all made of the same things, and are built out of love and respect which is often lost and forgotten in today’s society.  This video should definitely be shared more because it shows that no matter what, everyone deserves love, which is what we need to remember. 

  3. I think this is an awesome video that got a great message out in an effective way. I love how they shot the video because it gets very personal and close and it’s such a touching way to drive the message home: that love has no labels and we’re all just people.

  4. I am so glad to see this video getting more online attention in articles like this! Great way to make a point about what really matters, and that’s just loving people for who they are. :]

  5. This article has such a powerful message! “Same Love” is the perfect song for this campaign. I’m definitely sharing this!

  6. When  “same love” came out, it had such a positive and effective message to society.  This video is so sweet and positive and i hope it will have the same effect! this article is great!

  7. I think that this campaign is really powerful. Especially to use an icon that is popular in the music community, because that’s how a lot of people relate to things, music. Aside from the style of the campaign, the meaning of the argument is important as well. Good topic, well written.

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