“America the brave, still afraid of we don’t know”
American rapper Ben Macklemore isn’t the first to take a stand against discrimination, inclusion, and racism in the United States, and surely won’t be the last. After remaining America’s leading producer of public service communications for nearly 75 years, the Ad Council launched a heart-warming video this past Tuesday to draw attention to their year-long campaign called Love Has No Labels.
Using Macklemore’s nationwide hit “Same Love” as a feature song, the campaign has made top news; racking up tens of millions of views on social media outlets including Facebook and Youtube in just days. The three-minute video was filmed in Santa Monica, California on Valentine’s Day. Hundreds gathered around the screen as the presentation began. At first, viewers appeared confused by the kissing, dancing, hugging skeletons until couples, friends and family members began to emerge from behind the screen.
Some were different races, some were gay, some were disabled, and some were from different religions.
As the presentation continued, it was clear that the public service announcement’s goal was to show how love is not about what you see, but what you feel in your bones. “While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see — whether it’s race, age, gender, religion, sexuality or disability,” the Ad Council stated underneath the official Youtube Video.
Discrimination and prejudice still runs rapid in the United States and across the globe. It’s our job to put an end to it, whether that be through education, awareness, politically, or personally. Love Has No Labels promotes the notion that “To end bias, we need to become aware of it. And then we need to do everything within our power to stop it in ourselves, others, and institutions,” and that’s something we can all be a part of.